To start, you’re going to want to check out part 1 of this post “Targeted Marking: The Key To Success” if you haven’t already.
Now that you have, we’ll dive into the number 1 thing you can do to make your marketing pay off…
Crafting an RSO (Rock Solid Offer)
The Biggest Mistake That Can Ruin Your Offer:
Being boring.
Being generic.
We’re so bombarded with ads nowadays that people will immediately tune out the boring ones.
“Buy our food, it’s the best!”
“Sign up for my service, we have great customer service!”
“We’ve been in business for 10+ years, sign-up with us!”
If the competition can say the same thing as you - it’s probably:
Boring
Not moving the needle for a potential prospect.
Fixing Boring - First Element of RSO’s
When I say not to be generic and boring, I’m not saying your next ad should have some man running around with a flamethrower or something outrageous.
I’m saying ‘the boring problem’ is solved by thinking about your customer, stepping into their world, and entering the conversation going on in their mind.
Imagine someone’s looking to get their oil changed.
“Changing your oil is important and good for the engine”
“Protect your engine, change your oil today”
These don’t cut it.
Why?
It doesn’t step into my world as a customer.
Instead, coming up with something like:
“Book your 15-minute oil change online. Fixed in no time!”
As a customer, my main question would be, “How long is this going to take”
This answers my biggest concern, and now I’m more inspired to schedule an appointment than I would’ve been in the previous examples.
This is a great start to our offer.
This is the first of three elements to make a great RSO. (Which we’ll discuss in the following articles of the series)
Talk Soon,
Hayden Conklin
P.S. Want to see a solid RSO example in the meantime?
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call. No cost, no obligation. If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
Sounds good? Contact us
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