When you hear "cola" what brand pops into your head? How about when you think of a search engine or a famous TV show? The answers came to you instantly.
That’s the power of Top of Mind Awareness - when one brand or idea stands out above all others in a given category.
Now, imagine every potential customer in your area immediately thought of your business when they need the product or service you offer.
That’s the goal.
But how do you achieve it?
How to Build a Client-Catching Funnel
If you run a service business - whether it’s accounting, real estate, a law firm, or any other kind—how do you spread the word?
You might consider running ads, putting up signs, or telling friends and family about your new venture. All of these are solid starting points.
But what if you could take those efforts and supercharge them? That’s where a strong CTA (Call to Action) comes into play.
Imagine offering something like: "Download your free guide to do X," or "Enter your email to get the best tips for Y," or "Text us today, and we’ll show you exactly how to do Z." These CTAs give potential clients a clear reason to respond, raising their hand to say, “Yes, please get in touch.”
Another quick piece of advice about CTA’s.
Give them one clear thing to do.
Too many choices can overwhelm people, making them more likely to take no action at all.
So instead of saying, “Call, text, or check out our website”
Pick one definitive action for the consumer to take.
How to Instantly Elevate Your Small Business Advertising
Adding a CTA can transform your marketing. It helps you capture both customers who are ready to buy now and those who are still considering it.
It gets your business engaged leads. (someone who you can contact who’s ALSO shown interest in stuff you sell)
These result in major growth in your business.
So let’s start integrating CTA's into your marketing strategy. It’s simple, cost-effective, and can make a world of difference for your business.
Talk soon,
Hayden Conklin
P.S. Curious about how I’d implement CTA's in your business? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure, and no annoying sales tactics.
Sounds good? Then fill out this form: https://www.hncagencies.com/contact
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